Social Media

As Social Media Manager for Elvira, Mistress of the Dark, I 3x’d her Instagram following from 330K to 1.1M+, rebranding her iconic image for the modern era.

 

Short Form Content

As a music educator for the youth and content creator for my entrepreneurship ventures, I’ve produced, edited and published social media content for a variety of situations and formats from performances and interviews to industry charity events.

 

Long Form Content

As a YouTube Partner, I’ve created 50+ long form videos to introduce my piano curriculum, Piano for the Singer Songwriter Producer to new global and digital audiences. In 2025, I gained 2.5k+ subscribers and amassed 44,712 views on my education channel.

 

student interviews

 

Copywriting

As the online voice of Elvira, Mistress of the Dark, I handled all email newsletters and copy, ensuring that her personality, quirky mannerisms and shared fan lingo was expressed. As an educator and an entrepreneur, I created clear and engaging newsletters to communicate with my clients in regards to events, curriculum and more.

 

design & digital products

As a music educator passionate about helping others tap into their creative potential, I’ve created digital products on Canva to help people along their journey of learning music theory, piano and artistry.

 

Elvira.Com - Before and after